LOCATION: LAS VEGAS & BERLIN
NetApp holds a conference each year in two cities—one in the U.S. and one in Europe. Attendees of the conference include customers, partners, and employees. The design challenge was to create one look and feel while working within the design constraints of each venue. It was important to ensure all assets reflected the NetApp brand and created a cohesive experience for users within each location. In total, 391 print assets were designed including five booths.
"Sheila delivered stunning results as the lead visual designer for Insight 2016, our customer event with over 10,000 total attendees in Vegas and Berlin. With detailed creative direction, she was able to bring her inspired vision to life at the venues. To get everything done in time, she met short timelines while staying organized, juggling multiple deliverables at once working with many different agencies and internal designers."
– YOUNG TRAN, DESIGN DIRECTOR, BRAND MARKETING AT NETAPP
2D white vector textures were used in each booth. This was a budget friendly way to create some much needed depth throughout the expo floor.