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#ADOBELIFE BRANDING

YEAR: 2018

CHALLENGE
Create a mark for #AdobeLife and design how it can be applied to an image to be displayed on social media and in other internal communications. The team requested the look be organic, handmade and convey the creativity of Adobe as a company.


The explorations included ways to connect 'Adobe' to 'Life', speaking to a work-life balance.
The final selected mark is is hand drawn with a loose brush texture.

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The Adobe logo was the inspiration for creating a simple overlay to lockup the #AdobeLife
mark along with the CTA along with the Adobe logo. 


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DESIGN EXPLORATION