NETAPP HOPS & IOPS TRUCK

YEAR: 2014

CHALLENGE
Creative brief from the client read: "What do hops have to do with IOPS? Absolutely nothing. But how great would it be to meld minds about technology and beer in a pub on wheels? You can discover all the innovation and technical possibilities available from NetApp while also learning about beer from Dan Gordon, the Co-Founder and Brewing Engineer of Gordon Biersch Brewing Company."


SOLUTION
Design the exterior of the truck to combine technology and beer. The overall design concept for the truck was to have a black and tan look, with the bezel to the NetApp storage hardware as a subtle texture in the black area. A lockup was requested for the truck that could also be used on marketing materials as well as promo items. 


hops+iops_logo.jpg


DESIGN EXPLORATIONS