NETAPP HOPS & IOPS TRUCK
Creative brief from the client read: "What do hops have to do with IOPS? Absolutely nothing. But how great would it be to meld minds about technology and beer in a pub on wheels? You can discover all the innovation and technical possibilities available from NetApp while also learning about beer from Dan Gordon, the Co-Founder and Brewing Engineer of Gordon Biersch Brewing Company."
Design the exterior of the truck to combine technology and beer. The overall design concept for the truck was to have a black and tan look, with the bezel to the NetApp storage hardware as a subtle texture in the black area. A lockup was requested for the truck that could also be used on marketing materials as well as promo items.