ESSENTIQUE
PACKAGING DESIGN

YEAR: 2016
CLIENT: ESSENTIQUE
ROLE: CREATIVE DIRECTOR, DESIGN LEAD
PHOTOS: Mammad Zadeh
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CHALLENGE
The branding for Essentique was developed while the retail store was being built. The challenge was to design a system that was cohesive with the boutique interior design language and materiality.

The final packaging design is clean, modern and airy, like the interior space. Elements of bamboo are incorporated which connect to the rich walnut fixtures throughout the store. A copper metallic ink is used sparingly throughout the packaging system to connect to the copper elements used in the flooring, light fixtures and the living wall frame in the retail store. An illustration is used to reflect the key ingredient used in each product. Because the products are all natural and vegan, it was an important element to have stand out.