Meta small business performance summit

YEAR: 2022
CLIENT: META
LOCATION: New York, London, São Paulo, BANGKOK
ROLE: creative director
AGency: cogs & marvel
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CHALLENGE
Meta came to us to help realize their vision for a new event series, each for 200-300 attendees, tailored to an exclusive market of small business advertisers from around the globe. The Small Business Performance Summit consisted of four live events over the course of two months, spanning New York, London, São Paulo, and Bangkok as well as a virtual event.

THE SOLUTION
Small businesses need to be their own content creators. For all four events, we created a studio for attendees to walk through their products with experts and get personalized guidance on how to create the most effective social stories for Instagram and Facebook. Our creative services spanned print, digital, motion, space planning, environmental design, stage design, video production, operations, digital solutions, and custom fabrication. We worked closely with the Meta brand team on every asset we produced – nearly 300 pieces of design.

Attendees were asked to bring items to the event so Meta professionals could help them capture their products and teach them how to leverage stories and posts to elevate their small businesses. With most of the events taking place in the Meta offices, the photo studios were designed to match the materiality found in the office design to blend seamlessly with the environment. White oak paired with simple, functional design created an agile studio for many attendees to use.